OLD SPICE CASE STUDY WIEDEN KENNEDY

It makes the whole thing easier to swallow. Click here to find out more about Contagious membership. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. Its success went beyond the wildest dreams of agency and client with 5. Become a Campaign Member. Contagious Navigation Become a member.

Don’t show this message again. Contagious Navigation Become a member. One of the writers behind the Old Spice campaign Jason Bagley said. Share with your network: Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

The ad featured former NFL athlete Isaiah Acse and was a a video centric marketing campaign that combined both traditional and social media. Become a Campaign Member. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

old spice case study wieden kennedy

Marketing on as many appropriate multi-channel and multi-media marketing channels using social media ensures that broadest possible distribution is achieved by tapping into viewers media and platform preferences. But just like advertising itself, case study films are going nowhere.

Watch the original here. Join over 25 million other readers that have been educated and inspired to transform their life and business. A traditional offline video is hard to share, so making your ad into a YouTube video enables it to be shared and the distribution crowd sourced. Promising women he was “the man your man could smell like”, the towelclad hunk fronted what would zpice on to be hailed as one of the most popularever viral campaigns.

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This then leads us to another lesson. It makes the whole thing easier to swallow. Post-Influencer Culture School Reports The A List Future of branded experiences If there was a defining moment when advertisers started to get shudy proper handle on social media marketing, it was when an ex-American football s;ice called Isaiah Mustafa was drafted in to save Old Spice from oblivion. Mark Tutssel, the jury president, described it as “the perfect film”.

History of advertising: No 191: Old Spice’s ‘Smell like a man, man’ campaign

Contagious uses cookies to ensure that you get the best experience on our website. Be Everywhere Marketing on as many appropriate multi-channel and multi-media marketing channels using social media ensures that broadest possible distribution is achieved by tapping into viewers media and platform preferences.

old spice case study wieden kennedy

Here’s our collection and analysis of some of the best case study videos we’ve seen to date. Olc case study for Ikea falls into the latter category. Sign in to Your Account or Register. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Tanner’s Market Blog: Old Spice Case Study

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old spice case study wieden kennedy

Good work wieven be undermined by an inflated sense of self-importance. Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective.

11 Social Media Marketing Lessons from the Old Spice Campaign

Savvy bloggers know this marketing secret and that is to keep the content pumping. The Old Spice campaign achieved both.

Don’t show this message again. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube.

Masterclasses Creative skills of tomorrow, taught by the stars of today. Some people think the videos are, at best, a distraction and, at worst, a distortion. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? With a year heritage, surely the brand could not be better positioned to be an expert on masculinity, it reasoned.

So, for as long as case study films are necessary, agencies may as well strive to get them right. Get the very latest news and insight from Campaign with unrestricted access to campaignlive.

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