KOTEX PINTEREST CASE STUDY

The gifts were not a bribe, they were simply gifts with one small request. Order the book today. Kotex created a campaign that had an inherently viral element to it; by giving these women individually-inspired gifts and making them feel unique, it was only a matter of time before they shared the experience with their communities. What methods do you use to determine who your industry influencers are? But when we consider the fact that this social media campaign relied heavily on a viral effect, we think the best lessons to pull from the Kotex Case Studies relate to the importance of influencers. The gift baskets sent by Kotex did not include fancy electronics, or high-priced jewelry. How are you reaching out to your influencers?

There is a lot we can learn as marketers from this campaign. The Kotex example is one of the finest uses of Pinterest and social media to date. A little research into their industry influencers resulted in the numbers you see above. The brilliance lay in how they decided to design the program. But the beauty of social media is that these women decided, on their own accord, to take the Kotex campaign to the next level, and involve virtually every avenue of social media they had access to.

Contact Us If you would like to know more about the services we offer and how we can help your brand grow, please contact us. Tell us in the comments below or on Twitter! It took a lot of insight for the marketing executives at Kotex to understand this.

kotex pinterest case study

How are you reaching out to your influencers? The brilliance lay in how they decided to design the program.

Kotex – Womens Inspiration Day

Stydy created a campaign that had an inherently viral element to it; by giving these women individually-inspired gifts and making them pinerest unique, it was only a matter of time before they shared the experience with their communities. But the beauty of social media is that these women decided, on their own accord, to take the Kotex campaign to the next level, and involve virtually every avenue of social media they had access to.

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With the major announcement yesterday that Pinterest would now provide analytics to its business users, we thought an appropriate Case Studies this kohex would involve the use of the social network. Effectively, Kotex sought out the 50 most influential women they could find on the social network after reviewing thousands of accounts and their followers, and began searching through their boards to determine what inspired them. The gifts were not a bribe, they were simply gifts with one small request.

kotex pinterest case study

What methods do you use to determine who your industry influencers are? Kotex asked these women to do one thing: Kotex could easily have sent them gift certificates for a lifetime supply of Kotex products, but rest assured, the returns would have been far fewer.

The Kotex example is one of the finest uses of Pinterest and social media to date. The results were far greater than what Kotex could have hoped for.

Case Study: Kotex’s Unique Way in Approaching Pinterest

Furthermore, Kotex did not give these women an ultimatum. Kotex was lucky that the campaign was as innovative and original as it was. There is a lot we can learn as marketers from this campaign.

But when we consider stuudy fact that this social media campaign relied heavily on a viral effect, we think the best lessons to pull from the Kotex Case Studies relate to the importance of influencers. After all, by targeting influencers, the ultimate audience whom you hope to reach is the average user, so make an effort to reach out to every person you can.

These were every day women who happened to build a large and highly engaged following on Pinterest by simply being active and posting content their followers loved pinteret share. A little research into their industry influencers resulted in the numbers you see above. These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out to their extended networks to tell them all about this wonderful gesture by Kotex.

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These were women who had a reach far beyond that of Kotex alone.

Kotex: Pinterest Campaign on BannerBlog

Marketers need to keep this in mind. It was for that reason that the marketing executives at Kotex went looking for their social media influencers on Pinterest.

And they were women with an audience that filled two vital criteria: Kotex knew their demographic and the pintsrest they could reach, but they knew that referrals are so much more powerful than direct marketing. As the world of social media exploded with the introduction of Pinterest last year, the first network of its kind, dominated almost entirely by women, Kotex and their social media marketing team had the brilliant idea to run a social media campaign centered on the women kotexx Pinterest.

kotex pinterest case study

They did not need to include lavish, overpriced items because they knew that what they had included was worth much more.

Order the book today.

At the time, Pinterest was the newest, hottest social network and Kotex was the first brand to take advantage of it in the way that they did. When you can turn influential people into brand advocates, you can rest assured that you are going to generate quite a bit of new business.

The gift baskets sent by Kotex did not include fancy electronics, or high-priced jewelry. Download our eBook today Learn how to take control of your social data in order to build your business!